I'm Donna, a founder of multiple businesses and a Chartered Accountant based in Adelaide, Australia. I spent 20+ years working in senior corporate finance roles, building several businesses of my own along the way, before launching Junie my viral hair towel brand.

Building my own businesses, including ecommerce brands, taught me what it really takes to go from idea to launch to growth, and where the numbers and the marketing meet. Now I help other founders get clear on their next step.